How to Show Up #1 in Google Organically (Get New Leads for FREE)!

Truth be told, this may be the most powerful post in the entire SSB Online Marketing category… The reason is that if you choose the correct domain name your website will rank at the top of Google (and others). So why is this SEO IMPORTANT? If your site ranks at the top of Google you’ll get tons of FREE organic search engine traffic saving you thousands of dollars in PPC marketing and assuring you a wave of new client leads on a weekly basis!

Here’s how I get ranked #1 for my keywords (it’s also how I show up ALL OVER the 1st page of Google: The 1st thing you must do is type in all of the most searched terms you think people are typing in to find a personal trainer (or bootcamp, or youth performance, or…) Use this helpful Google tool to find out how many page views your keywords get: >>> https://adwords.google.com/select/KeywordToolExternal Let me save you some time though: After hours (and hours) of research I’ve found that most people search for these keywords when looking for a CPT in their area: “personal trainer (your city)” “(your city) personal trainer” “fitness trainer (your city)” “(your city fitness trainer” “personal training (your city)” “(your city) personal training” “weight loss (your city)” “(your city) weight loss” This list goes on and on, but those are the most popular… Also if you’re searching for kettlebell training, youth training, etc just type those keywords into the Google tool and see what pops up. (If you haven’t guessed yet, the KEY is to have your keyword + your city in your URL. Basically, you want your URL to be the keyword you’re after!!!) Ideally, you shouldn’t use hyphens, but if you need to go for it. Also, the website DOES NOT have to be your company name – it’s just an easy way to get ranked highly in the search engines and get people to find you! After you settle on the most popular keyword for your niche go to 1and1 and type that keyword into the domain search tool: >>> 1and1 If it’s available sign up ASAP – it’s only $6.95 for the 1st year and if you never use it at least you OWN IT! Here’s an example of how I personally did it: Originally I wanted “Boston Personal Trainer” as my website because I thought it would be the most popular keyword search, but I found out one of the big health club chains near me already owned it… I was bummed out until I did my research and found out that “Personal Trainer Boston” actually got way more search per month (most people type in the service they want and then enter the city… think about it). When I found out PersonalTrainerBoston.com was avalable I was pumped! I signed up, got a site up, linked to it from forums and blogs and continued adding pages to it (your need AT LEAST 5 pages). Within 4 weeks I was ranked #1 for the search term “Personal Trainer Boston.” FREE traffic was now mine for the taking! The 1st website to come up in Google gets 80% of the clicks!!! I’m also ranked 5 others times with 3 other websites (for free) for that keyword. Plus, I pay for traffic with PPC campaigns (PLEASE DO NOT CLICK ON MY PPC ADS AT THE TOP – IT COST ME $2.25 PER CLICK! THAT WOULD NOT BE COOL!!! ; ) As they say, look, but don’t touch ; ) So my advide to you is grab “personal trainer + your city” immediately from 1and1 and then branch out from there. Later, I’ll show you how I got my other sites like StephenCabralStudio.com to rank #1 for the keyword “Boston Personal Trainer” without having any of those keywords in the URL. (It’s a little more advanced, but not complicated after you know the secrets to SEO).

Yours in Fitness Business Success,

Ben Dulhunty

Owner
Smart Studio Solutions
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6 Ways to Turn Curious Prospects into Committed Clients

by Ben Dulhunty • 4 November 2019
Now that you have more leads, how do you convert them to loyal satisfied members and training clients? Here are the most effective ways, and I even put it in list form for you to keep it simple..

What do people REALLY pay for?

by Ben Dulhunty • 13 August 2019
Ok, so if clients are not paying for you or your time… what do you think they’re really paying for?Your qualifications?Your location?Your equipment?Your brand?Your brilliant marketing mastery?Nope. They are paying for VALUE.  

5 Questions to Ask During a Client Exit Interview

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Studio Build Out Costs and Projections

12 June 2019
Whenever you’re looking at your first studio location or you’re looking to open a new location it’s important to have a solid projection of what everything is going to cost going into it. The reason is that you’ll want to know what your budget should be set at and if the breakeven is going to be worth it. Sometimes, 2 different spaces can vary widely and it’s best to take into account all your one-time and fixed costs before committing to a space. In this post I have laid out for you the top soft and hard costs to calculate before you make the jump...

Fitness Equipment: Leasing Vs Buying Upfront

by Ben Dulhunty • 11 June 2019
Choosing the right finance option can help you fit out your new Studio with the equipment you want, and open the doors, sooner. The below article was sourced from the Fitness Australia website, in conjunction with Stratton Finance, who I use regularly through my own companies.

Starting a Studio for $0 Down..

by Ben Dulhunty • 11 June 2019
When I was looking to finance my Studio 15 years ago, I was lost. I had no idea of my options, and there was no-one I could lean on for advice. I had exhausted all the traditional methods to secure finance until one day, when I least expected it, an opportunity arrived and I grabbed it with both hands!

Franchises vs Independent Studio's - The Lowdown.

by Ben Dulhunty • 10 June 2019
Let’s be honest.. opening your own facility is what every trainer aspires to. The pinnacle of the Industry, it’s when you have made your mark and gone to the highest level. It was always my ultimate goal to open a facility and have something I could call my own. To change the lives of the local community, create a place of education and inspiration, and to be able to say.. that’s mine, I CREATED that!

How to make a tonne of money over Xmas..

by ben • 12 November 2018
Let's backtrack a little.. it's November the year before, you're winding down to Xmas, it's been a solid year of work and you've made some decent money so you're feeling good and satisfied. That's cool, but because it's your first year in business you probably haven't experienced the next few months... now if it's not your first year in business and this is happening regularly then you definitely have to keep reading! Now, this used to be my routine for the first 3 YEARS of having my own Studio! I made good money through the year, then closed the Studio down for 2 weeks over Xmas, recharged the batteries and went back mid January ASSUMING all the clients would come back with me... seems logical, but this was a hope, not a plan. I'm a slow learner - but after the third year of this happening where I had a decent year and then suffered for the following 6 weeks between December and January, I had to make a change. After I implemented the following strategies, December ended up being my BIGGEST month of the year and set me up for the reduced cash flow in the January period when my clients were away. Here are a few things I do REGULARLY now to ensure I make solid cash over the Xmas and New Year Holiday period..

How I make $300/hr from the Studio when I'm not there!

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It's easy to say you own a business, but does your Business really own you? Let's be honest.. any fool can obtain an ABN, get their Certification, buy some equipment and start training people in the park.

Peeling back the Curtain of the most profitable Fitness Studio in Sydney

by Ben Dulhunty • 5 September 2018
I am still pinching myself as to how amazing the Studio runs.. it's taken a lot of hard work, long hours, painful lessons, a lot of mistakes but the result is a high six figure Studio with a fabulous team of trainers running it on a daily basis.
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